Utilizing Core SEO Principles to Build Brand Awareness
SEO stands for search engine optimization, and it plays a major role in establishing the visibility of any website online, which also makes it a crucial element in digital marketing. SEO improves when website content consists of specific words, called
Staying ‘Market Fresh’ on B2C Product Marketing and Retail Brand Management
Since first opening in Beverly Hills 18 years ago, Market Fresh has been making a name providing top quality, fresh grocery selections to its beautiful Metro-Detroit community and beyond. From wide selections of local and organic produce to premium meat
Q&A: Consider Personalized Imprints on Products
They make a statement, especially during the pandemic. By Sara Lavenduski, Executive Editor, ASI Premier Communications Group's Mike Fossano, recently shared his advice about the value of personalization on promo items and why it’s a solid strategy for recognizing employees and enhancing
HOW TO MANAGE YOUR REPUTATION OVER SOCIAL MEDIA
Five practical tips for protecting your brand on networking sites. 1. Acknowledge ErrorsIf you make a small mistake in a post or tweet, such as a spelling error, and you catch it quickly, delete the post and repost with the corrected
7 Tips For Networking Virtually
Use these strategies from networking experts to gain valuable connections in the age of COVID-19 The coronavirus pandemic has canceled countless conferences and trade shows and put the kibosh on traditional in-person networking events. Still, that doesn’t mean you can’t successfully
SOI 2020: The Benefits of Diversification
By providing extra services, particularly digital ones, distributors have been better able to hold their ground. By Eloisa Gutierrez This article originally appeared in Counselor Magazine As the economy reopens in fits and starts, some companies are preparing to fill open positions by
Keep Employees Engaged and Connected at Home
The quarantine period has brought out an appreciation of life’s simple delights. Instead of rushing to wait in line for a barista blend at the coffee shop or to brave crowds at the mall for home goods, we’re brewing our
PCG Earns Multiple Communicator Awards
Hooray! We’re thrilled to announce that Premier has been awarded top honors with two Awards of Excellence from the Academy of Interactive and Visual Arts’ 26th Annual 2020 Communicator Awards. Our team earned the awards in the categories of marketing/promotion
The Other Side of COVID-19
How Businesses Can Come Out Ahead The COVID-19 pandemic continues to present many unknowns to all of us and has altered the way that we’ll work and operate within a society for the foreseeable future. The first half of 2020 has
Young Artists at Work!
Our team was honored to have the chance to provide young students with the chance to build their creativity by providing markers, crayons and colored pencils to a classroom in need. Inner-city children often are left out when it comes to